[ Playground 01 ] — Music video
Art direction / 2024
Gal Juma
A tire warehouse turned into a graffiti playground, with a logo, a hair spray and stickers to match.
[01][On set]
(Art direction)
Tires stacked to the ceiling, graffiti walls, neon and cardboard boxes. Every set was built to feel raw, loud and hand-made.
[02][Identity]
(Logo)
A brush-script JUMA with a small crown over the M. Loose and fast, like it was tagged straight on the wall. Hover to see it break into its grid.
02.1 — Hover the logoDark / Light
[03][Merch]
(Hair spray)
Juma Hairspray, 48H extra strong. A spray can as merch, with its own graffiti logo and a chili mark.
[04][Merch]
(Stickers)
A sticker pack in the same street language: chilies, 23, smileys, warning signs and a Limited Edition tag.
[05][Street]
(Posters)
Wheat-paste posters for the release, made to disappear into a wall full of noise.